Tag: book

Purple Cow: Transform Your Business by Being Remarkable

For years, marketers have talked and continue to talk about the “five Ps” (in fact, there are more than five,

The Dip is a great little book by Seth Godin, that tackles a simple idea, which is simply that winners do

One of the really interesting books I read about management is “Winning” by Jack Welch, Chairman and CEO of General

Chris Anderson’s book The Long Tail, is one of the business books that I found really interesting and worthy of

One of the really interesting business books I’ve read and that I think are really useful for entrepreneurs and business

One of the very good books I recommend for entrepreneurs aiming to launch the next big product or service, is

Every entrepreneur’s dream is to see their new product or service catch on, break into the mainstream and reach widespread

Many books have been published, walking new entrepreneurs through their first steps of setting up and running their business, but

As a small business that’s still making its first steps in the world, every startup needs as much advice and