As a small business that’s still making its first steps in the world, every startup needs as much advice and assistance as possible on how to move forward, what to expect, how to grow the business and what problems to avoid.
Steve Gottry’s book “Common Sense Business : Starting, Operating, and Growing Your Small Business–In Any Economy” is one of those books that does just what its title says, guiding any budding entrepreneur through the different stages of his startup’s life.
The book is a pretty light and very interesting read; in it the author pulls from his business experience and the ups and downs he’s been through to share the knowledge he accumulated and the different lessons he learned with the reader.
Gottry guides the reader through the six stages of the small-business “life cycle,” from dreaming and planning through the practical stages of implementation and growth. He advises on how to capitalize on your own personal strengths in relation to employees, customers, and vendors. He also shows how to structure your day, remain sane, and keep your business alive without drowning in it and becoming a workaholic.
In clear, direct writing style with quite an inspirational tone, Gottry’s advice is well organized and sincere; From implementation to growth, to preservation and evolution, to downsizing, he includes specific how-to’s, which explain the different aspects of running a business day in, day out.
It’s a really good read and practical guide based on real personal experience, which makes it very useful for any person planning to launch a business or already running one.
It would’ve been an even better book, in my opinion, if it got into a bit more detail on the initial phases of business concept creation and the launch details, but it still is worth the read.
# Amazon: Common Sense Business (Steve Gottry).