Mezed Expands Into Italian Market With BidBloom

BidBloomMezed, the online auctions site that was launched by Tunisian startup La Référence in mid-2007, and that seems to be doing pretty well, is expanding into the Italian market through its recent launch of an Italian version of the site called ‘BidBloom‘.

BidBloom, applies the same auctions system and logic used in the Tunisian site, as well as the new design that was recently introduced.

Mezed was previously reviewed here, with details about their system, and how their auctions system works, but in short the system used by it and BidBloom is as follows: Users get to buy a number of “bids”, that they then place on an item, raising its price by a certain predefined amount and adding time to the life of the auction. The winner then pays the final amount that was reached for the item.

BidBloom

Something I found weird about the Tunisian version is that the site is only open for auctions during working hours, meaning from 9AM to 6PM. The Italian version stays open a bit longer, from 8AM to 11PM.
But I still don’t get why an online service has to go on pause, and not enable people to bid whenever they feel like it. 

BidBloom

3 thoughts to “Mezed Expands Into Italian Market With BidBloom”

  1. Salam Mohamed,

    I think this site is using the same biz model used in swoopo.com . If thats the case, their scheduled service makes a lot of sense. This model depends on traffic (remember that bids make auctions last longer), and if nobody is there to bid, auctions will end early for really low prices.

    I was contemplating launching a similar site in the Middle East, but I found the swoopo model to be a bit tricky and unfair, I am not sure if mezed uses the same idea.

    Thanks for sharing !

    Amad

  2. Salam Mohamed,

    I think this site is using the same biz model used in swoopo.com . If thats the case, their scheduled service makes a lot of sense. This model depends on traffic (remember that bids make auctions last longer), and if nobody is there to bid, auctions will end early for really low prices.

    I was contemplating launching a similar site in the Middle East, but I found the swoopo model to be a bit tricky and unfair, I am not sure if mezed uses the same idea.

    Thanks for sharing !

    Amad

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