Interactive Ventures Holding Company (“IV Holdings”), a wholly owned subsidiary of Accelerator Technology Holdings (“ATH”), has become a strategic financial investor in MediaScope Ltd, a pioneering digital marketing and publishing company based in Jordan with operations across the Middle East.
Founded in 1994 by Jordanian entrepreneur Zeid Nasser, MediaScope holds a leadership position in media and advertising consultancy and publishing in its home market, and has recently expanded its business model to cater to online publishing, digital marketing and sales services.
“With global online adspend expected to reach over US$60 billion in 2011, MediaScope holds the potential of driving the growth of this industry within our region, especially as Internet penetration, entrepreneurial start-ups, and market confidence in online communications continue to grow across the Arab World”, said Fawaz H. Zu’bi, Chairman of IV Holdings. “With this investment, MediaScope will be able to leverage its acquired digital sales and marketing expertise to emerge as a leading regional digital media network.“
One of MediaScope’s most prominent products is mediaME.com, the Middle East’s first and leading user-generated portal for advertising and media professionals, which boasts over 4,500 registered professionals, with influence in key advertising markets in the Arabian Gulf and Levant.
Commenting on the partnership, Zeid Nasser, Founder and CEO of MediaScope, added that “We are proud to join this fraternity of forward-looking media and technology businesses, under the IV Holdings banner. We were looking for more than just funding, and we have found the industry-specific understanding and daily involvement we were seeking.”
“This year could be a defining one for the online advertising industry across the world, but particularly in the Middle East, as digital media could flourish through its cost effectiveness and unparalleled reach, amidst a slowdown in other forms of media expenditure. We at MediaScope, through our digital media products and services, will be championing an industry shift towards digital and serving the market from a new base in the Gulf, in addition to our home base in the Levant,” concluded Mr. Nasser.