Abu Dhabi Media Company(ADMC) is “the” pioneer in the digital publishing space in the Middle East, hands down. New digital platform? They implement n’ use it before anyone else. A media company that techno-geeks love to love. Apart from owning some of the best performing titles in print they’ve been busy going digital as fast as they could and in full steam.
AnaZahra is ADMC’s latest addition to their digital/online portfolio of titles. AnaZahra was introduced as Zahrat Al Khaleej’s branch online, or the Online version of the same magazine? It could get one confused as ADMC introduced a new business unit headed by celebrity Zoya Sakr. It was launched with Zahrat Al Khaleej’s brand used as an endorser and a sister brand, even AnaZahra’s branding borrows from Zahrat Al Khaleej, but then once you go online, print content and online are worlds of differences.