Ras2Ras, which means “Head to head” in Arabic, is a new Arabic service from Yemen, which is built around a very simple yet really interesting idea: putting any two comparable things against each other, and letting people vote on which they like best.
These comparisons are called ‘battles’, and competing against each other we can find products, services, websites, people or anything really; and then through user voting we can find out which one the people prefer.
Users can also leave their comments on the battle, which can provide more insight into what people like about a certain ‘competitor’, or what they find negative about the other.
Anybody can register for free and start a new battle between two things for the people to vote on. Battles can be tagged for easier search, and users can also view all battles started by the same user.
Now, even though the idea is very simple in principle, it is very useful and really helps in a number of situations, some serious ones and others that could be for fun, which makes it all the more interesting.
The most obvious and interesting use is as a research tool; for example it can help businesses get people’s feedback on them with regards to their biggest competitor and understand why through the comments to better identify ways to build on their strengths and fill in their weakness gaps; The tool can also come in handy for a person wanting to buy a certain thing and not knowing which is best, and hoping that the community can help them out. And the list of examples where it can help in research can go on.
Ras2Ras was built by Yemeni internet solutions company 
Yemen Server. The design is pretty simplistic and straight-forward, focused on the battle and the vote, just like it should be. The service is available in Arabic only for the time being and is still in beta mode, as they’ll be rolling out more features.
# Ras2Ras