Before anything, I’d really like to thank Ashraf Mansoor, the co-founder and CEO of Twffaha, the job portal for Arab women, which was previously reviewed here, for taking some of his time to answer our questions about Twffaha, and give us more insight into the startup, how things have been going so far, as well as sharing some tips and advice for other entrepreneurs.
How would you describe Twffaha in your own words?
Twffaha is an endeavor to endorse and promote recruiting women in the Middle East. It is an online job portal that strives to provide women job seekers with state-of-the art tools, and tips that will help them unearth jobs in accordance with their skills and qualifications. A platform for employers to land their next greatest prospect, and a belief that women are an underrated asset that if recruited properly will guide to economic growth and sustainability in the Middle East.
How did you get the idea for Twffaha? And what made you feel passionate about this specific idea?
The idea for Twffaha came in late 2007. We came across different studies that showed the rate of recruiting women in the region is far beyond the international rates. At the time we were designing a job portal for a different purpose, and then we thought we need to find a niche in order to compete with the numerous job portals in the market, that’s when we decided to launch an exclusive women job portal, and came up with the name Twffaha.
What difficulties or challenges did you face making Twffaha a reality?
As an Arabic startup you are destined to face challenges. The atmosphere is not conductive for startups. One of the problems was finding the right people who believed in the idea and who can be a driving force. We also encountered major outages during our public beta that forced us to reconsider our infrastructure, and find new reliable partners. We believe problems are an integral part of a startup structure, so we embrace them.
