Tag: Website Traffic

More Arabic Websites From The Gulf, But Few Visitors?

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Arabic websites based in the Gulf are increasing in number but the locals are not using them much, according to experts discussing “Investing in Future Media” at the TMT Finance and Investment 2009 forum that was recently held at Sharq Village hotel in Doha, Qatar.

The opening presentation at the forum expressed concern over the fact that although the number of Arabic websites was increasing, these were rarely visited by those who know the language because they were not satisfied with the contents of the sites.

“This is still an open question,” said Mohamad Murrad, Principal, Vice President and Partner of Booz & Company, when asked if Arabic websites from the region can compete successfully with English websites.

Based on the study explained in the presentation, although there are now more Arabic websites in the region than before, their number is still small compared to that of English websites. Another fact is that most people in the Gulf access the popular sites such as Google, Facebook and Yahoo.

The same study highlighted the growth of the mobile platform, on which it is believed Arabic content can get a market share since 99 percent of the sales in the telecommunications industry are derived from it.

Mobile content is already on the rise and has high penetration in the region but the online network infrastructure for Arabic is still very limited, the study disclosed. It said SMS/MMS-based advertising offerings, although still small, showed strong growth.

Online ads are not very effective in the region, fetching just $2 per user, which is way behind the worldwide average of $27 per user and $59 per user in the United States. “The problem with online ads is very much skeptical, that is how to reach and capture the audience,” said one of the speakers.

[Source: The Peninsula]

Survey: Traffic Transparency Would Help Internet Advertising

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Web TrafficA recent survey by the market research company Real Opinions shows that 87% of those involved in advertising or marketing for their organisations in the Middle East said that transparency in website visitor numbers and profiles of visitors would be influential in increasing their usage of the Internet for advertising.

Put into perspective, 58% claim their budgets for marketing and advertising have decreased, but the current economic climate has encouraged them to look online for maximizing their impact, with 37% claiming their interest in the Internet has increased (50% claim no change).

Dan Healy, the CEO of Real Opinions who conducted the survey commented, ‘With decreasing budgets, organisations appear to be looking around for new paradigms in which to conduct their advertising and marketing activities to help them reach their goals. They are looking at the Internet advertising industry and websites to help them justify a new approach.’

‘As the Internet allows users to follow their special interests, websites have the ability to accurately show how unique their visitors are and how it can match an advertiser’s target market they wish to reach with communication. It’s shouldn’t just be how many visitors a website receives, advertisers want to know the profile of these people. This in turn can provide a very cost efficient advertising model for many organisations to achieve the return on investment they seek in this economic climate,’ Dan added.