Abu Dhabi Media Company, one of the largest media companies in the region, has launched goalarabia.com, the UAE’s first international standard fantasy football game which is playable both online and on mobile devices in Arabic and English.
Based on the English Premier League, players can compete in a virtual league to win the top prize of a Chevrolet Avalanche.
‘The beautiful game just got prettier,’ says Ricky Ghai, Executive Director of Digital Media at Abu Dhabi Media Company. ‘Goalarabia will be the biggest and best fantasy league in the region. We aim to tap into the popularity of sport across the Arab world and provide people with an easy to use platform to compete for great prizes and network with thousands of football fans online. For regional football fans, this is a digital revolution that is premier league in every sense.’
Explaining how the game works, Steve Battams, Web Editor of goalarabia said: ‘Players register at our website to claim a £100m fantasy budget to build their own Premiership football team. Using a virtual team selector, fantasy managers apply their tactical skills, football know-how and gut instinct to improve their chances of creating the best performing team, which is linked to how real-life football stars perform.’
‘Players can read, Al Ittihad, The National and Super Magazine for updates on the most successful fantasy teams, as well as checking results on-the-go over their mobile phones. Social networking is a major feature of goalarabia.com, as players will be able to use message boards and create mini-leagues to add to the competitive excitement. There’s a good incentive too, as the top performing manager will receive the keys to a new Chevrolet Avalanche at the end of the season and probably become a virtual football hero at the same time.