Jawaker Adds To Advertising Options With Game Table Changes

Jawaker

Jawaker, the online multiplayer card games website that was previously reviewed here, and whose co-founder Mohamad Haj Hasan was interviewed here, has introduced some new changes to their game table, expanding the available advertising options on the platform.

The upgrades on the game table aimed to make it more user friendly for users, but also to adapt to the needs of their advertising clients.

Among the major changes on the game table is a re-organization of certain elements like the information bar and chat box, to make it easier for users to see more information in a more convenient way.

But more importantly, in addition to their original ad serving model of branding the back of cards, they’ve introduced the possibility to have a watermarked logo of the brand on the game table itself as well as a text ad on the right side of the table that pushes the message that the advertiser wants to relay to their audience. This text ad has a link to the advertisers target URL.

Jawaker Table

Jawaker currently have the popular cards games: Trix, Trix Complex, Solitaire and Tarneeb; and plan to roll out more multi-player card games in the future.

Interview With Mohamad Haj Hasan, Co-Founder Of Jawaker & Akhtaboot

Mohamad Haj HasanGoing back to our interviews with Arab internet entrepreneurs, we bring you a new interview with Mohamad Haj Hasan, co-founder of Jordan based Boundless, the company behind online cards game destination Jawaker, and online job portal Akhtaboot.

Of course, before anything I’d like to thank Mohamad for taking the time to answer our questions about Jawaker, their experience with it and where they aim to take it.

How did you get the idea for Jawaker? and what made you passionate about it as a project?

The idea of Jawaker came about when my partner, Yousef Shamoun, and I were bored one day and felt like playing cards online. We knew that there were a bunch of sites offering a wide variety of card games, and we thought that there must be at least one that has the card games that we grew up with (i.e. Trix, Tarneeb, Basra, etc.). Of course, we knew there were many programs that allowed us to play with a computer, but we wanted a multi-player experience of playing with other people. After spending time searching for such a site with no success, we decided to build our own site.

We decided to have our gaming infrastructure be based in Javascript (without the need for any downloads) in order to allow us to rapidly develop new games for the site. It is very easy to be passionate about Jawaker, because everything we do is very fun. Testing literally means playing, and since you are the first mover in the market, the thrill of innovation is a huge motivator.

What were the main challenges you faced while bringing Jawaker to life?

We originally thought that a gaming website would be simple. But we soon realized that there were so many issues and hurdles, even beyond the obvious technical ones. Gathering the “official” rules for these games and applying the UI based on these rules is not an easy task. Also, having the game play be user-friendly, fun and as close to playing in reality is quite challenging. There were huge debates on how and what information to show and also how to design gaming transitions that would scale across multiple games.

Then came the users and all the issues that come with putting yourself out there in front of people. We were always focused on a multi-player gaming experience, and that means that a critical mass of concurrent users needs to be on your site in order for the site to become alive. Tweaking the options around the game play itself was a big challenge that we solved by gathering statistics, listening to our users and reading the logs.

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