In the latest poll on StartUpArabia, the question to the readers was:
What audience should Arab startups target?
The result of reader voting came out as follows:
Out of 79 readers who responded to the poll:
– 35% of them think that it depends on the service
– 32% think they should go for a global audience
– 22% responded that they should go for a wide Arab audience grouping both locals and expats
– and the remaining 11% voted for them to stick to a local Arab audience
Personally I share the opinion that it depends on the service; some services have a very local nature while others can be extended to the whole Arab region or even globally. But a number of other factors come into play as well in the decision, like for example whether they have the necessary time and budget to invest in scaling it and opening it up to more people; including technical, marketing, support costs and all the other costs that come with it.