According to estimative numbers released by Tunisian market research firm Sigma Conseil, that cover the first eight months of 2008, a total investment of 1.2 Million Dinars (US$ 930,000) has been made in online advertising, a third of which is by the Telecom sector, followed by the Financial and Automotive sectors.
The study shows that Tunisiana, the private mobile operator that is a subsidiary of Orascom Telecom, is on the top of the list of online advertisers, followed by the Arab Tunisian Bank (ATB), TopNet (an Internet service provider), Hannibal Lease, ANG Consulting and Tunisie Télécom (Public mobile and fixed line operator).
In a previous study released in the beginning of 2008, Sigma Conseil estimated the total investment in online advertising in 2007 at only 2% of the total advertising budget in Tunisia which was estimated at 100 Million Dinars (US$ 77 Million).
So mainly, even though there was a 1% growth in online advertising in Tunisia from 2005/2006 to 2007, according to Sigma Conseil’s numbers 2008 isn’t showing that much growth so far in comparison to last year.