The Queen Rania Center for Entrepreneurship announced a new event, the Blue Ocean Strategy Seminar, which will be held in the Le Meridien hotel, Amman (Jordan) on July 27th 2009 from 5-7 PM.
Blue Ocean Strategy, for those who haven’t read the great book (by W. Chan Kim and Renée Mauborgne), is about how to take your business into new expanding, competitor-free markets “Blue Oceans”, which are unlike “red oceans,” which are well explored and crowded with competitors. “Blue oceans” represent untapped market space and the opportunity for highly profitable growth.
It is about following a strategy of value innovation, focusing on utility, price, and cost positions, to create and capture new demand and to focus on the big picture, not the numbers.
The seminar is made for CEOs, COOs, directors, managing directors, general managers, marketing managers, business development managers, innovation leaders, and entrepreneurs.
The speaker will be Mohammad Ajlouni, one of the few certified Blue Ocean Strategy practitioners.
The seminar is free, and anyone interested can sign up using the form here: Blue Ocean Strategy Public Seminar Registration form.
A full 2-day paid workshop will be following on August 10-11th 2009. Details are available here.
