In an Arab internet scene where e-commerce remains largely untapped, Nahel.com from Dubai is a very welcome addition, with a very big goal: to establish itself as a prime B2C online retailer.
They’ve worked on building an inventory of thousands of new brand-name products covering several categories, from electronics, to games to perfumes, watches and clothing. They source products from wholesalers and distributors in order to be competitive in terms of selection, quality and prices.
The idea behind Nahel.com was conceived back in 2007, with its original business plan born as the first place winner in the University of Toronto’s Business Plan Competition.
Over the past 2 years Nahel sold products through other existing online markets, like Souq.com, and were involved in all aspects of selling products online. After building the experience and community, Nahel went a step further, and launched its independent e-commerce portal, offering a full e-commerce experience to its clients, from the moment they log on to the website all the way to post-sale services.
To make it as easy as possible for people to pay for items they buy on Nahel, several payment methods are provided: from Cash on delivery, to credit cards, PayPal and Nahel gift certificates.
Nahel.com was founded by Saeid Hejazi, and was officially launched in July 2009 from Dubai, UAE. It currently only covers the UAE, although there are plans to expand to the GCC region and maybe the whole Middle East in the future.