Razan Khatib – StartUpArabia

folowen is a new social media search tool that just went live in private beta and enables users to search for the social profiles of different people and organizations on several social media sites, returning all found profiles in one search result.

The aim is to make it simpler for anyone to find and follow a person or organization’s social activities online, be it a Facebook profile, page or group; a Twitter account; a LinkedIn profile; a YouTube channel …etc.

Currently, folowen uses Google AJAX Search API to find user profiles on 19 different social media sites including three Arab ones: Questler, Ikbis and Watwet.

Search is only the first piece in the bigger puzzle that folowen wants to build, and this ongoing private beta is concentrated on perfecting that to make sure that users are getting the right results for their searches. Once out of private beta, the search will be open to anyone without any need to sign up for the service.

Signed up users also have the possibility of having their search history saved automatically so that they can go back to them and view their results at any time.

The next step after search will be to enable signed up users to link up folowen into some of the supported social services to be able to follow/connect right from folowen without having to go to that service. This obviously will only be available for services that have APIs that are open and allow this.

folowen doesn’t aim to be another social network now, or a social activity aggregator, just a facilitator to help people find and connect to each other over several platforms.

folowen is founded by the same team Jordan-based team that was behind Questler: Razan Khatib, Alma Khasawnih and Hassan Shahin.

If you’re interested in getting an invite to play around with folowen, just drop a little comment below and I’ll send you one as soon as possible.

First of all, I’d like to really thank Razan Khatib, the founder of Questler, an interesting Jordan-based startup which was previously reviewed here, for taking some of her time to answer some of our questions about Questler, offer us some insight into the startup, the experience so far and where it’s going, as well as tips and advice for other entrepreneurs.

How would you describe Questler in your own words?
Questler is an informal learning network which allows its user base to learn from each other on any topic they have in mind through posting Quests and commenting on them. Quests in Questler are mini-blogs of information categorized into 6 types, Query, Observation, Discovery, Research, Media and Story. Each of those types represents an informal aspect to everyday learning. It’s not only a Q & A site, as some users keep comparing us with Yahoo!Answers. Questler is a place for mini-blogging, conversation, discussion, opinions and recommendations from peers rather than experts. The word “Questler” was chosen because learning starts with a quest!

How did you get the idea for Questler? and what made you feel passionate about this specific idea?
The initial thoughts on Questler came in late 2005, I basically stumbled on facebook while searching for learning technologies, and thought immediately of the power of social networks in learning rather than just social connections. I felt that there is a great space here for innovation yet I let sometime over 10 months before I started seriously working on Questler. Had to make the jump into entrepreneurship and that took some time to kick in! I was always enthusiastic about self-learning and learning from others, I find this form of learning (informal) is the real learning everyone does when they start working as opposed to what we learning in formal settings.

Did you face any difficulties or challenges taking Questler from idea to project to company?
Yes of course I did, financing from one hand was a challenge, trying to find the right partners as well as trying to create something new as opposed to imitating other sites. Still a challenge with the number of web startups launching everyday, the hardest challenge is your ability to adapt and keep trying to differentiate your project/product. We made numerous mistakes along the way, but working on Questler was and is the most exciting and fulfilling work I’ve done in my life, the adrenaline rush when launching a release, when traffic takes a hike, amazing experience.