Tag: platform

Javna Launches MobiAd Mobile Advertising Platform

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mobiadJavna, a leading Arab company in the field of mobile software solutions and wireless applications has launched MobiAd, the first mobile ad application that allows users to earn money.

The Amman-based company said the program needs only to be downloaded on users’ cell phones free of charge, to start immediately accumulating points and collecting money. In addition, subscribers will also be eligible for periodic drawings on prizes offered by advertisors .

Underlining the feasibility of MobiAd as an ad platform, Javna said companies can now resort to this state-of-the-art application to get their messages across to the targeted segments of consumers who, for the first time ever, will have the chance to earn money rather than just spend it.

Javna hopes MobiAd will meet the growing needs of companies for innovative and out-of-the-box marketing techniques that ensure the achievement of the ad campaign goals while maintaining high levels of customer satisfaction.

MobiAd allows advertising companies and ad agencies to reach out to the targeted segment of consumers in a modern and more interactive fashion, by defining the targeted age range, gender, and geographical location, among other data necessary to render the ad campaign a success and ensure its objectives are met in an optimal manner. In addition, the program provides technical reports to evaluate the campaign throughout its various phases.

All telecom companies’ subscribers, regardless of the type of their subscription, can download the software by visiting its official website: www.mobiadhome.com. Subscribers will have the choice to voluntarily join the marketing programs according to their interest and be rewarded for their choice; they will be also be able to invite their friends to Join the program and share the benefits with others.

Javna expect the mobile advertising platform to have a significant share of the Arab ad market, estimated at $7bn annually, especially since the new technology is based on interactive solutions through multiple delivery channels starting from SMS and MMS messaging, to flash interfaces that appear when a call is received or made by the user. These marketing tools can be programmed to appear regularly on set dates and times.

WeNear, Location Based Services Framework

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weNearWeNear is a new framework for location based services, which aims to help connect users with their interests.

With the widespread use of mobile phones and other mobile devices in the Arab world, weNear comes to enrich the mobile experience even more, beyond just making phone calls and sending sms messages, by providing a platform for location based social and business services.

As an example of one of the social uses, based on a user’s location, the service will be able to identify other weNear users that were marked as friends, and locate them on the map; making it a lot easier to find and reach them. Of course, a privacy option is built in to hide a user’s location whenever they want.

Through weNear, users will also be able to socially interact and communicate with other nearby users, announcing interest-based information and sending tagged messages which will be received by those whose interests match these tags.

When it comes to business uses, weNear users can receive immediate notifications with information about interesting nearby services, events or products; creating new chances for advertisers to connect with potential clients based on their location and their interests.

Another example Implementation is “Almotawef”, which is an application for Muslim pilgrims, that helps them find their relatives and groups during Hajj, walks them through the Hajj rituals and points them to the places they have to go to.

weNear was developed by Egyptian company eSpace.

# WeNear

weNear Launch Location Based Applications Competition

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weNearweNear, a mobile platform for location-based services and applications, developed by Egyptian company eSpace, just launched a location based applications competition today, which is open to students of The Computer Science Department at Alexandria University, Egypt.

The competition consists in building interesting location based applications using the weNear API. It starts today, July 1st, and the final submission date is August 31st.

Those interested in being part of the competition can go to the weNear competition announcement page to find details about the weNear architecture, documentation, and some initial client/server communication code in several programming languages to help them get started.

Contestants can then submit their applications at the weNear competition sub-site.

Should be interesting to see how this works out, and what different applications come out of it.

# weNear competition