Vevo, the music video service, that was founded by Sony Music Entertainment and Universal Music Group, in partnership with the Abu Dhabi Media Company (ADMC), has plans to launch the service in the Middle East in the first quarter of 2011, according to The National.
Vevo was launched in the US in December 2009, and now ranks fourth in terms of the number of viewers watching videos, behind Google, Yahoo! and Fox Interactive Media, attracting 43.6 million viewers in April, according to comScore.
The version to be launched in the region, which is provisionally being called Vevo Arabia, will most probably have broader content than the US version, including Arabic, Bollywood, Filipino and Chinese music to appeal to the different tastes of consumers in the region.
Vevo is estimated to have 85% of all music videos on its platform, largely because of its position as a Web platform for music giants Sony, Universal and EMI, who provide the website with licensed videos of their artists.