Jawaker, the online multiplayer card games website that was previously reviewed here, and whose co-founder Mohamad Haj Hasan was interviewed here, has introduced a new feature called the Jawaker Campaigner.
Jawaker’s approach to serving ads on its cards games platform has been an interesting and different once from the beginning, with them choosing to move away from the traditional advertising options and coming up with what they call “Cost per Hand” (CPH for short).
The idea is that every CPH credit displays an ad (which consists of branding the back of all the cards on the table, branding the table cloth and a small text ad on the right side of the page with a target link) to the player for an entire round (or “hand”) of play.
Their ad server has been in place for some time now and they have been tweaking it and enhancing it so as to reach a point when they can open it up to potential advertisers to log in and create their own targeted advertising campaigns on Jawaker.
The result of these efforts is Jawaker Campaigner which does just that; enabling advertisers to create their campaigns and choose to target their ads based on: Country, Gender, Age and Time of Day.
Advertisers can state the maximum number of hands to serve per day, write their ad text and target URL (in both Arabic and English) and upload their ad images. Jawaker will then approve the campaign and start serving the ads. The advertiser can freeze or delete the campaign whenever they want and can add as many campaigns as they like.
Jawaker automatically deducts credits from the advertiser’s total CPH credits as soon as an ad is served on a hand to the target audience. The advertiser will also be able to see statistics on their campaign such as how many impressions were served, how many clicks their ad got and their average implied click-through rate.
Currently, advertisers need to contact Jawaker in order to get an account and purchase credits, but an automatic sign-up and online credit purchase system should be rolled out soon.
