Dia Diwan is an online portal that offers the latest news on lifestyle and entertainment in the region; bringing the world of modern, chic, and cool to an audience of Middle Eastern women; also providing the possibility to shop online for fashion items and luxury goods is available through the portal as well.
Dia Diwan tries to position itself as a high-end multimedia experience, where interactive magazine-like content is coupled with shopping opportunities and blogs.
The portal aims to showcase all the interesting things going on in the region, whether it’s a new restaurant, a boutique, an artist or a designer; also trying to make sure that every cool product with a link to the Middle East can be bought online.
All the portals sections were designed with a Middle Eastern audience in mind:
Dia Daily: Reporters will bring daily news from the Middle East’s major cities: whether it’s a new designer in Jeddah, a spa in Amman, a restaurant in Beirut or an art gallery in Kuwait.
Dia Style: In-house stylists will make sure each week is different, with the best selection of international and regional fashion.
Global Souk: Bringing the best boutiques and designers online, showcasing one each month, and presenting a selection of their products online for sale, delivering anywhere in the Middle East.
Blogs: Experts from around the region will be blogging at least twice a month on topics of interest to readers; humorous serial bloggers Ms. Mishmaoul and Mr. X will write about being single in the Middle East today, and the Diw Diwan team will be sharing what they’ve been up to and what ideas they have up their sleeves.
Dia Diwan was launched in the spring of 2007 and is based in Beirut, Lebanon. The website is available in English only for the time being.