Microsoft has gone on and launched a new application called ‘Maren‘, making its entrance into the Arabic transliteration space.
Microsoft Maren was developed to be a Windows extension that allows you to type Arabic in Roman characters (Romanized Arabic, Arabizi, Arabish or Franco-Arabic) and have it converted on the fly to Arabic script. Maren integrates seamlessly with Windows and works in most Windows applications and websites.
Users around the Arab world widely use romanized Arabic in instant messaging and on social networking sites, and Microsoft’s Maren is following in the footsteps of Yamli and Google’s Ta3reeb in offering these users the possibility to have whatever text they type converted into Arabic.
Up to this point Yamli has been the user favorite in the region, with a number of portals integrating their service, a Firefox toolbar extension that many people were glad to get and even an unofficial Yamli extension called Arabzi that exists for MSN Messenger. Yamli also uses its transliteration technology as a basis to enrich and provide better Arabic search online.
What Microsoft’s Maren offers as a plus is the possibility to integrate the transliteration technology into Windows, and use it everywhere, not just online through a browser; so basically users can use Maren while typing in a Word document or on Instant Messenger or any other Windows application.
The fact that the tool is installed on the user’s machine also means that the solution is available to the user even when he’s offline, and it could even be a bit faster than other solutions that have to send requests back to a server.
It should be really interesting to see how much user adoption Maren will get, but however that works out, this is quite a good effort from Microsoft.
Microsoft Maren was developed by the Cairo Microsoft Innovation Center (CMIC), a Microsoft group representing the company interest in applied research and development initiatives in the Middle East and Africa.
# Microsoft Maren
Update: I talked to Habib Haddad, co-founder of Yamli, a bit after the publication of this story, and he commented “I guess big companies recognize a good idea when they see it, as an Arabic startup we are flattered to see this happen. As you know our focus has always been on the user so stay tuned for new releases from Yamli.”
Microsoft announced the launch of “Yalla Apps“, a regional Windows Phone 7 developer portal that Microsoft hopes will serve as an accelerator for the creation, availability and submission of local Windows Phone 7 applications from the developer community across the Middle East and Africa region (MEA), in addition to enabling them to be part of the growing global Windows Phone 7 developer community.
