MailPacks, a new online service that enables companies and organizations to manage and send their email marketing campaigns, has just gone live with its private beta.
MailPacks promises low prices for sending email campaigns and a free tracking and follow-up system to measure the effectiveness of sent campaigns and set up follow up messages.
Using the service, email marketers can create and manage unlimited lists of email addresses, for example having lists for multiple tasks and/or lists for different sites.
When sending they can also choose to send to selected segments and target specific subscribers according to their countries, age, and/or sex.
They also have full control over the design side, as they can fully customize all landing pages with their text and design, and use an integrated HTML editor to create and design their HTML email messages as well as their custom pages. (MailPacks provides unlimited image hosting space.)
A set of pre-designed and tested templates are also made available.
Once done with the design of the message, the spam score for it can be checked, so that the message can be optimized in order to get higher deliverability.
After the email campaign is sent, marketers can keep track of the campaign’s results (opens, clicks, bounces …etc.), and set up unlimited follow up messages at the intervals of their choice.
To be sent an invitation code for MailPacks, you need to send a message to the MailPacks twitter account (@MailPacks) with a small request.
MailPacks was founded by Mamod Mehyar from Jordan, who is also behind Feedoor, that was previously reviewed here.