Interview With Habib Haddad, Co-Founder Of Language Analytics LLC. / Yamli

Habib Haddad And Imad Jureidini
Habib Haddad & Imad Jureidini

Continuing our series of interviews with Arab entrepreneurs, we bring you our interview with Habib Haddad, co-founder of Language Analytics LLC., the company that brought us Yamli, the cool web-based transliteration tool that solves the problem of many Arab users who don’t have an Arabic keyboard or who aren’t as comfortable typing in Arabic.

I’d really like to start by thanking Habib for taking some of his time to answer our questions, generously providing details and insight about Yamli, how everything fell into place, where they’re taking it, as well as sharing some tips and advice for other entrepreneurs.

How did you get the idea to build a tool like Yamli?

The idea came from my personal frustration in interacting with the Arabic language on the Web. It seemed to me unreal that I, an Arabic native speaker, had difficulty using my own language on the web. Living in Boston, access to an Arabic keyboard is not very easy especially when you are on your desk at work and want to search for news in Arabic. Even when I lived in Lebanon my interaction with the Arabic keyboard was limited, which is sad but it is the case with a large number of Arabic internet users. In fact, studies at the American University in Cairo shows that 78% of Arabic internet users have never typed in Arabic! Imagine if 78% of French never typed in French. Imagine how destructive that would be for the language on the web and how limiting it would be for local businesses, entrepreneurs and even publishers.

Could you tell us more about the steps you went through to make Yamli a reality?

Form the team: I was happy to have Imad Jureidini, a colleague from a previous startup to join me as a co-founder. My advice here is to pick someone who complements you, excel at what they do, who you enjoy hanging out with, and look for someone you think is smarter than you.

Identify the vision and goals: This is the thing that says that if we don’t get anything else right, this is what we’re going to do well and really excel at it.

This to me is the most important step and is broken down into multiple steps:

  • Listen to your users’ problems: We spoke to potential real users (friends and family) to get a feeling on how they view the ideal solution for this problem. It’s amazing how unexpectedly unhelpful this was. Basically users don’t know the best solution to their problems, but they know what problems they have. Instead of asking what users want, try listening to their problems.
  • Know your REAL competition: Transliteration in general, and even in the case of Arabic, is not a new concept but we felt it had not been solved the right way. There were a few tools out there that solved this problem by requiring the user to learn a one to one mapping table. However our real competition was the English keyboard. We wanted to come up with a solution appealing enough to convince the user, who is not accustomed to typing in Arabic, that now he can actually do it, that he can type real Arabic words using Yamli with no extra effort.
  • Our vision:
    • Accurate solution that does not require the effort of learning from the users and that “magically” finds the right word.
    • Seamless solution, drop dead simple to start typing and not even feel an extra layer.
    • Available to all users (API)

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Interview With Twffaha Co-Founder & CEO Ashraf Mansoor

Ashraf MansoorBefore anything, I’d really like to thank Ashraf Mansoor, the co-founder and CEO of Twffaha, the job portal for Arab women, which was previously reviewed here, for taking some of his time to answer our questions about Twffaha, and give us more insight into the startup, how things have been going so far, as well as sharing some tips and advice for other entrepreneurs.

How would you describe Twffaha in your own words?

Twffaha is an endeavor to endorse and promote recruiting women in the Middle East. It is an online job portal that strives to provide women job seekers with state-of-the art tools, and tips that will help them unearth jobs in accordance with their skills and qualifications. A platform for employers to land their next greatest prospect, and a belief that women are an underrated asset that if recruited properly will guide to economic growth and sustainability in the Middle East.

How did you get the idea for Twffaha? And what made you feel passionate about this specific idea?

The idea for Twffaha came in late 2007. We came across different studies that showed the rate of recruiting women in the region is far beyond the international rates. At the time we were designing a job portal for a different purpose, and then we thought we need to find a niche in order to compete with the numerous job portals in the market, that’s when we decided to launch an exclusive women job portal, and came up with the name Twffaha.

What difficulties or challenges did you face making Twffaha a reality?

As an Arabic startup you are destined to face challenges. The atmosphere is not conductive for startups. One of the problems was finding the right people who believed in the idea and who can be a driving force. We also encountered major outages during our public beta that forced us to reconsider our infrastructure, and find new reliable partners. We believe problems are an integral part of a startup structure, so we embrace them.

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