According to theĀ IMRG Capgemini e-Retail Sales Index, online sales showed a significant increase this year across the Middle East.
Shoppers spent US$8.2 billion online in July 2009, 15.7% more than was spent in June 2009 and 16.8% more than July 2008.
The driving force for the increase appeared to be the clothing, footwear and accessories sector, which showed growth of 18% month on month and 17% year on year.
Retailers across Middle East are predicted to sell US$90 billion in goods and services online in 2010, up 37% from last year.
E-commerce is still a key growth market for the Middle East and has seems to have shifted more into focus for a number of retailers in the midst of the Global recession.
[Source: BI-ME]