Etisalat, the UAE telecoms operator, announced the launch of its own IM (Instant Messaging) service for its mobile phone and internet customers.
Etisalat Messenger is similar in concept to other chatting applications like Yahoo! Messenger, MSN and Google Talk, allowing subscribers to send messages in both Arabic and English between mobile phones and computers.
With this move, Etisalat aims to target the young generation in the UAE with whom instant messaging is one of the more popular forms of communication.
Conversations in Etisalat’s messenger can also include multimedia; for example pictures, video and sound clips. Messages sent while recipients are offline are delivered to them as SMS or MMS messages.
Etisalat Messenger comes in two packages; one with unlimited usage at a fixed monthly rate and another which enables users to send and receive unlimited messages for a fixed session period of 15 minutes at a per session cost.
For more details about Etisalat Messenger, pricing and activation; check the product page on the official site: Etisalat Messenger.
[Via: ITP]