Kotob Arabia, a Cairo-based online publisher of more than 4,000 Arabic e-books, and its founder and director Ramy Habeeb, foresee that mobile phones’ deep market penetration in the region, combined with the most popular e-book readers’ high price tags and inability to read Arabic’s right-to-left script, make the mobile phone a platform of choice for any coming e-book revolution in the Arab world.
Kotob Arabia recently signed a deal to create the first Arabic mobile book reader with Blackbetty Mobilmedia, a Viennese company that creates software that make books readable on mobile phones. The partners plan to present a prototype of the new Arabic mobile e-book reader at next month’s Frankfurt Book Fair.
Blackbetty and Kotobarabia plan to roll out a premium SMS billing system in which e-book purchases would show up on a buyer’s phone bill, starting with Vodafone in Germany, then Vodafone in Egypt and other mobile networks across the region.
Kotob Arabia became an affiliate of Sarmady, the popular Egyptian internet portal that was acquired by Vodafone Egypt last year, and so it already has a relationship with the company that should make it easier for them to roll out their mobile e-book service with them.
In May, the company made an important step of switching from a traditional e-book sales approach to a subscription service, where readers pay a subscription fee and then get access to the full book catalogue. This would give readers access to the list of books they know as well as to books by other authors who aren’t as famous. This way the reader benefits, and on the other hand all authors who have their e-books on the service get a chance to be read and start making money out of it.
This subscription model also is quite an appealing one for the mobile realm, one that can’t be realised in more developed markets because of book price regulation.
Source: The National