Arvato Middle East Sales and Abu Dhabi Media Company yesterday announced the launch of Getmo Arabia, a new digital media platform for the Middle East and Africa, at the MECOM 2008 conference in Abu Dhabi.
Getmo Arabia will offer services direct to consumers through www.getmo.com where customers can download over three million songs, videos, movies, games and ringtones in English, Arabic and other Asian languages to their mobile phones & home computers.
The content will be available to users at significantly reduced rates, in hopes to kickstart a new era in the market for mobile & PC entertainment in the region.
Abu Dhabi Media Company also announced a partnership with Sony BMG, in which the record label will provide local and Arabic content for the platform, which can be accessed via PC or mobile.
Getmo Arabia is set to service the 33 million internet users and 80 million mobile phone users in the Middle East region.
At the time of this article’s publication, the getmo.com website is still not accessible online.