Cyber Gear, a UAE based web design and online marketing firm, has just launched DIYadsonline.com, a new “do it yourself” online ad creation, placement and performance analysis service for the Middle East.
The service is targeted at advertisers who are on a budget, and need to cheaply put together an online display ad, and get it out there as quickly and easily as possible. At DIYadsonline.com prices start at US$ 99/month for up to 5,000 banner impressions.
Currently, online campaigns created through the service can be run on DubaiCityGuide.com, another service by Cyber Gear, with the company aiming to add new sites to the DIYads publishers network in the coming weeks.
Sharad Agarwal, CEO of Cyber Gear, said in the company’s press release that “Self serve display ads are the ‘killer app’ of Web advertising. We have developed a proprietary real time ad customization tool and intuitive web-based interface that deploys XML Feed to create more engaging display ads using Flash technology. The new tool will enable advertisers select from a number of ad targeting factors such as geographic, demographic and various user interest categories.”
The new service comes at a time when many companies are cutting down their advertising budgets, and many people are expecting a bigger push towards online advertising; so it should be interesting to see how well it does.
I wouldn’t expect the system to create some really awesome or ultra creative banner ads, but it still could be enough for someone making an entrance to online advertising, with a limited budget, and wanting to test the waters.