Stardoll, the world’s largest online entertainment destination devoted to girls interested in fame, fashion and friends, has announced a partnership with Maktoob, the world’s largest Arabic online community, to launch an all-new Arabic-language version of Stardoll.
The partnership, which was announced at the Dubai World Game Expo, introduces the Stardoll community to Middle Eastern fashion enthusiasts exclusively on the Maktoob network at stardoll.maktoob.com. The site is now available in 13 countries in the region including Algeria, Bahrain, Egypt, Jordan, Kuwait, Libya, Morocco, Oman, Qatar, Saudi Arabia, Sudan, Syria and United Arab Emirates.
Users who join Stardoll’s interactive global community can enjoy the full Stardoll experience; they can create customized ‘MeDoll’ avatars in their own likeness, be able to use Stardollars, the site’s virtual currency, to shop for virtual fashions in the Starplaza, and purchase virtual décor to furnish their personalized suites–all while navigating the site seamlessly in Arabic. Other features of the site include the recently launched Stardoll Magazine, member-created clubs and StarDesign–a virtual design studio.
“Maktoob is proud to partner with Stardoll to bring this one-of-a-kind fashion community for girls in Arabic,” Ahmed Nassef, Vice-President and General Manager of Maktoob, said in a statement. “Teen and Tween girls already make up a huge segment of our audience, currently mostly focused around our casual gaming channels. By partnering with an international leader like Stardoll, we are bringing a whole new level of fun and interactivity to this online-savvy audience.”
“In keeping with the unique cultural traditions of the Middle East, the Arabic-language version of Stardoll has been tailored to reflect the values and sensitivities of the region, while ensuring the confidentiality of user identities as per Maktoob standards,” Nassef added.
“Stardoll is thrilled to partner with the highly regarded Maktoob to bring our content to the Middle East,” said Mattias Miksche, CEO of Stardoll. “As home to more than 20 million users worldwide, Stardoll prides itself on its global reach. We’re happy to connect young fashionistas throughout the Middle East to our global community of girls all over the world who share similar interests.”
Stardoll has about 20 million users worldwide and 8 million unique visitors every month – 94% of whom are teen and tween girls. Most users are girls between the age of 10 to 17 and online safety is a huge consideration. Stardoll adds a layer of anonymity to all accounts. Users can never reveal personal information such as their real name or city of origin on their pages.
Over the past years, every now and then a new avatar creation tool would pop up from somewhere, to let internet users create avatars of theirs in the form of South Park characters, Lego men and women, and the list continues; each time people would flock to the new service, create their avatars, and they’d spread them like fire across social networks and all sorts of other online services.