Tag: ATH

IV Holdings Invests In Media & Advertising Company MediaScope

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MediaScopeInteractive Ventures Holding Company (“IV Holdings”), a wholly owned subsidiary of Accelerator Technology Holdings (“ATH”), has become a strategic financial investor in MediaScope Ltd, a pioneering digital marketing and publishing company based in Jordan with operations across the Middle East.

Founded in 1994 by Jordanian entrepreneur Zeid Nasser, MediaScope holds a leadership position in media and advertising consultancy and publishing in its home market, and has recently expanded its business model to cater to online publishing, digital marketing and sales services.

“With global online adspend expected to reach over US$60 billion in 2011, MediaScope holds the potential of driving the growth of this industry within our region, especially as Internet penetration, entrepreneurial start-ups, and market confidence in online communications continue to grow across the Arab World”, said Fawaz H. Zu’bi, Chairman of IV Holdings. “With this investment, MediaScope will be able to leverage its acquired digital sales and marketing expertise to emerge as a leading regional digital media network.“

One of MediaScope’s most prominent products is mediaME.com, the Middle East’s first and leading user-generated portal for advertising and media professionals, which boasts over 4,500 registered professionals, with influence in key advertising markets in the Arabian Gulf and Levant.

Commenting on the partnership, Zeid Nasser, Founder and CEO of MediaScope, added that “We are proud to join this fraternity of forward-looking media and technology businesses, under the IV Holdings banner. We were looking for more than just funding, and we have found the industry-specific understanding and daily involvement we were seeking.”

“This year could be a defining one for the online advertising industry across the world, but particularly in the Middle East, as digital media could flourish through its cost effectiveness and unparalleled reach, amidst a slowdown in other forms of media expenditure. We at MediaScope, through our digital media products and services, will be championing an industry shift towards digital and serving the market from a new base in the Gulf, in addition to our home base in the Levant,” concluded Mr. Nasser.

ShooFeeTV Free Arab TV Guide Service Officially Launched

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ShooFeeTVShooFeeTV, a free online Arabic television guide, has officially been launched as a useful resource for TV fans, allowing them access to the program grids for the 120 most popular channels, carried by NileSat and ArabSat.

ShooFeeTV has been under development for some time now, recently going public with a beta while they ironed out the final details before this release. But they’ve already been syndicating content to Maktoob’s TV Guide section well before the launch.

The site holds a wealth of information revolving around Arab TV channels, their programming, details about the different shows, movies and actors (both Arab and foreign); and this information is provided in a number of different ways, to make it as easy as possible for the user to find what they’re looking for quickly.
Short news features about popular programs and actors are provided by the ShooFeeTV team too. 

Photos and videos from the world of television are also made available that users can view and share with their friends. ShooFeeTV users can add comments, vote in weekly entertainment polls and participate in discussion forums and television-related blogs available on the site.

From the beginning, the site recognizes which country a user is located in, and automatically sets the programming grid to their local time, eliminating any painful time conversions.
To further personalize their use of the website, users can log on on and create their own listings grid featuring their favorite channels, using the ‘My ShooFeeTV’ feature.

ShooFeeTV screenshot

The website features selected programs highlighted by the site’s independent editorial team, as well as the most popular programs, as ranked by users of the service.

ShooFeeTV also provides a podcast, which in three minutes each time takes viewers one week ahead, highlighting upcoming movies, sports events and television shows. The podcast will also be available on iTunes.

ShooFeeTV doesn’t stop at the online side of things; taking things a step further to distribute their content through a number of other channels. For example, they plan to distribute a special version of the podcast to radio stations who wish to provide TV programming to their listeners; mobile services giving users access to TV listings on their mobile phones should be coming soon; deals are being pursued to syndicate their content to other portals, newspapers and magazines; and a satellite TV channel featuring Arab TV listings is part of the plan.

ShooFeeTV was launched from Jordan; it was founded by entrepreneur Amjad Tadros. 
Accelerator Technology Holdings (ATH), through their IV Holdings arm, announced their investment in the startup earlier this year.

# ShooFeeTV

Accelerator Technology Holdings (ATH) Invests In ShooFeeTV

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ShooFeeTVAccelerator Technology Holdings (ATH) announced its investment in ShooFeeTV, a Jordan based interactive entertainment portal that will be targetting satellite television viewers across the Arab world.

ShooFeeTV will be boosted in its aims to combine mobile, online, and satellite technology in order to become this region’s original multi-platform TV guide.

ShooFeeTV haven’t officially launched their service yet, and typing in their domain name ShooFeeTV.com gives you a simple splash page, even thought they’ve been working on a beta version that has been available online for months now here.

No further details were announced about the deal, its terms or the size of the investment.

A more detailed profile of ShooFeeTV and their service will be published on StartUpArabia soon.

# Source: Accelerator Technology Holdings (ATH)
# Related: Ajabni (AR)