Tag: ADMC

Online Content Bottlenecks in Arabia are loosening up

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Online Content Bottlenecks are loosening up

Looks like all are meeting at the content crossroads. Telecoms/ISPs providing higher bandwidth & speed, Media/Entertainment companies bringing the content online, and we users getting ready to use all that. I skipped Advertisers, let’s give’em a break.

The amount of direct online content piracy on Arabic websites could really shock you out if you weren’t the type that listens to Arabic music. You can download, stream, and do whatever you want with full albums of the latest titles for free, not on some obfuscated or hidden websites, torrent, or file-hosting, no, on proud flashing home pages. With all that around for years(showing the amount of interest) the only conclusion often heard was “Arabs like to get Music for Free when it’s digital” such a passive thing to say.

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AnaZahra, 32-year-old Zahrat Al Khaleej gone online? Or is it a step in conversion?

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Abu Dhabi Media Company(ADMC) is “the” pioneer in the digital publishing space in the Middle East, hands down. New digital platform? They implement n’ use it before anyone else. A media company that techno-geeks love to love. Apart from owning some of the best performing titles in print they’ve been busy going digital as fast as they could and in full steam.

AnaZahra.com - أنا زهرةAnaZahra is ADMC’s latest addition to their digital/online portfolio of titles. AnaZahra was introduced as Zahrat Al Khaleej’s branch online, or the Online version of the same magazine? It could get one confused as ADMC introduced a new business unit headed by celebrity Zoya Sakr. It was launched with Zahrat Al Khaleej’s brand used as an endorser and a sister brand, even AnaZahra’s branding borrows from Zahrat Al Khaleej, but then once you go online, print content and online are worlds of differences.

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Music Video Service Vevo Plans To Launch In The Middle East

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VEVOVevo, the music video service, that was founded by Sony Music Entertainment and Universal Music Group, in partnership with the Abu Dhabi Media Company (ADMC), has plans to launch the service in the Middle East in the first quarter of 2011, according to The National.

Vevo was launched in the US in December 2009, and now ranks fourth in terms of the number of viewers watching videos, behind Google, Yahoo! and Fox Interactive Media, attracting 43.6 million viewers in April, according to comScore.

The version to be launched in the region, which is provisionally being called Vevo Arabia, will most probably have broader content than the US version, including Arabic, Bollywood, Filipino and Chinese music to appeal to the different tastes of consumers in the region.

Vevo is estimated to have 85% of all music videos on its platform, largely because of its position as a Web platform for music giants Sony, Universal and EMI, who provide the website with licensed videos of their artists.

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