AdGoing – StartUpArabia

Video: AdGoing Online Ad Marketplace At DemoCamp Dubai

June 27, 2010June 27, 2010 MMM 6 Comments

AdGoing is a Saudi based company that bills itself as an online ad marketplace, aiming to make it easy to buy and sell advertising online, giving advertisers and publishers a platform to find each other.

The service supports both banner and text ads, as well as their variations. The system is mainly targeted at smaller publishers and bloggers who want to make money out of their advertising spaces, as well as advertisers who want to tap into the system for cheaper advertising rates and to have their ads go on a variety of sites and blogs.

Ads served up on the system are on a CPC (Cost per click) basis, and the system displays ads on a real time auction basis.

DemoCamp Dubai – A Quick Review Of The Event

June 24, 2010June 24, 2010 MMM 3 Comments

The second DemoCamp Dubai event to be organised by Dubai Internet City took place at the Dubai Knowledge Village Auditorium a few hours ago, and I have to say the reaction I had and the one I saw and felt from the people in the auditorium was a lot better than it was at the previous one; the presenting startups were interesting, and the setup felt a bit less formal, which was a good thing.

If there’s one thing I still think needs to be addressed in future editions it’s that the presenters should spend more of their time on stage showing us how their projects work instead of taking us through powerpoint slides.

The event kicked off with a non-startup presentation by Marwan bin Haider, the CIO of DEWA (Dubai Electricity and Water Authority), who talked about DEWA’s iPhone, BlackBerry and iPad apps as well as the process of building such mobile apps and how developers could go about creating apps themselves.