United Arab Emirates – Page 11

The New Media Event, 14-18 December, JW Marriott, Dubai

September 29, 2008September 29, 2008 MMM 3 Comments

The New Media Event is a new event, being organised for the first time in the Middle East, that is dedicated to the growing power of new media and will identify the most important new media tools used by major corporations and organisations around the globe.

The event will be taking place from 14 – 18 December 2008 at JW Marriott Hotel in Dubai, UAE.

It will discuss challenges, issues and trends in an attempt to help organisations find the right new media tools for their needs.

A number of new media minds and regional experts will be present at the event to discuss how new media can help build brands and increase brand awarness; and it will be an opportunity for PR and marketing professionals who want to identify what works and what doesn’t work when it comes to new media in the region.

Speakers at the event include Hollywood directors, key bloggers, entrepreneurs and new media representatives from the world and the region’s most admired companies; all to help explore the power of social media in today’s highly competitive market, and set the new media agenda for 2009 in the region.

The New Media Event, aside from 20+ powerful presentations, will also feature some innovative workshops to help organisations implement new media strategies.

For more details on the event, speakers, presentations and workshops; check the official website: The New Media Event

More Innovative Partnerships On The Way For Etisalat’s Internet TV Solution

September 19, 2008September 19, 2008 MMM 1 Comment

Etisalat revealed to ITP.net that more innovative partnerships are in the pipeline for their recently launched internet television solution, which gives broadcasters and content owners the ability to upload content onto Etisalat’s network.

Etisalat’s IPTV solution was officially launched on September 10th through a partnership with MBC to enable online viewing of the top nine programmes being aired by MBC during the month of Ramadan.

“This service is relatively new to the region. Our alliance with MBC is also a test of the popularity this service might gain in the future,” said Khalifa Al Shamsi, vice president of marketing, consumer & SMB at Etisalat.

“Already, we have a lot of such exciting and innovative partnerships in the pipeline, which we will disclose in the coming months,” he added.

Etisalat believes that the reach of this technology is not just limited to the UAE, as it presents an opportunity to cater to a global audience. However, content providers can easily add restrictions on exactly who can access the content.

“While the platform has the ability to geographically block users that come from certain parts of the world, imposing any such restrictions is left to the discretion of producers and owners of the content since they are the ones who control what content should be shown and who should be able to access it,” said Al Shamsi.

# Source: ITP.net

Etisalat Ties Up With MBC To Launch Internet TV From The UAE

September 15, 2008September 15, 2008 MMM 1 Comment

Etisalat just announced the launch of ‘Internet TV’ in association with MBC Group, to provide television content over the Internet. The company tied up with MBC to enable online viewing of the top nine programmes being aired by MBC during the month of Ramadan through the satellite and mobile TV. MBC began using the Etisalat ‘Internet TV’ beginning Wednesday 10 September 2008 on their mbc.net portal.

A first such initiative in the region, the Internet TV will change the way broadcasters showcase content and customers view content. Internet TV will enable hundreds of millions of MBC viewers around the world to view their favorite programmes online, in case they missed them when they were aired or simply want to watch them again. The customers can select the videos from the website and watch the programme online, at no charge.

Commenting on the launch, Essa Al Haddad, Chief Marketing Officer, Etisalat said: “Etisalat has always endeavored to leverage technology and convergence to provide a unique experience and unlimited reach to its customers. We believe that Internet TV will not only create a paradigm shift in the way broadcasters showcase content and customers view content, it will also create a new customer segments of the future: the online customer, the mobile customer and the interactive customer. I do foresee new business avenues opening up for broadcasters and content providers to create unique content catering to these diverse customer segments and providing them the best of what they require.”

Whizle, Simple Tool To Create & Share Guides, Tutorials & Plans

September 8, 2008September 8, 2008 MMM

Whizle is a new Dubai-based service, which has been in stealth mode for a while now, ironing out the little details here and there. It is a simple tool that aims to make creating guides and plans and then sharing them easy and straight-forward.

Making a guide or tutorial with Whizle is really simple: In creating a whizle, after inputting the title and purpose of the whizle, you go through a number of steps, these steps are made up of actions that you get to detail and resources that can be either uploaded files or some dynamic content from the web, like a video from YouTube or a photo from Flickr for example.

The service provides two interfaces to create whizles and setup their details; one an interactive app called the whizlebuilder, and one a simple interface. Both come with WYSIWYG editors to help format inputted text.

A little bookmarking tool called ‘Whizmark‘ is made available too, that can be added to your browser’s toolbar, to make it easier to directly post resources to Whizles you are working on.

Work is currently underway on a viewer that will allow users to easily embed their Whizles into their websites or blogs in order to share them with their readers.

The service is available in English only for the time being, and should come in very handy for anyone looking to create a simpleand easy guide, tutorial or plan.

# Whizle

ShoofTV Sponsors New Mobile Phone IBDA’A Awards Category

August 24, 2008August 24, 2008 MMM

ShoofTV.com, the User Generated Content (UGC) online platform, that is an Arab Media Group company, just announced that it will be sponsoring a brand new category at the Ibda’a Media Student Awards 2008, the region’s most recognized distinction for emerging industry talent, which is organized by the Dubai Media City.

For the first time, Mobile Films videos made with a mobile phone will take pride of place next to digital photography, animation, and filmmaking amongst 11 categories at the annual competition.

The brand-new Mobile Phone category will showcase the innovative narrative techniques and production methods made possible by mobile phones, according to Shooftv.com General Manager Khadeeja Al Marzooqi.

She said: “Our initiative comes out of our keenness to help Ibda’a recognize this new generation of pioneering artists. The restrictions placed on mobile phone video makers, from the size of the image to the possible length of takes, represent exciting new possibilities. Because every limitation spawns creative solutions, mobile phones are a cutting-edge way for people around the world to express themselves without resorting to the expense of hiring equipment and crew. So much can be done in post-production that there are truly limitless amounts of creative tampering that can take place, resulting in something that pushes the envelope in terms of story and format.”

“Since Shooftv.com is all about the unrestricted sharing of art and expression, we saw this category as a perfect fit. We have showcased mobile films since our inception and will continue to look for new and innovative visual storytelling formats to keep Shoof fresh and fun.”

Established in 2001 by His Highness Sheikh Mohammed bin Rashid al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, the Ibda’a awards invite undergraduate media students from around the world to enter their work in a range of formats.

Organized annually by Dubai Media City, a member of TECOM Investments, in partnership with the International Advertising Association (IAA), the competition will culminate in a celebration in Dubai in November 2008 that will showcase outstanding submissions to the awards and see winners walk away with attractive cash prizes, internships, and coveted equipment.

Experts Discuss Regions Growth Potential For Internet Marketing Strategies

August 21, 2008August 21, 2008 MMM

The latest advances in measuring and optimizing online marketing and the advantages of implementing such strategies in a competitive marketplace were discussed at a seminar on Search Engine Marketing hosted by Dubai Media City, a member of TECOM Investments.

The two-hour interactive workshop was organised in association with WSI Internet Consulting, a leading provider of internet solutions to businesses worldwide. The event witnessed the participation of 95 regional marketing professionals, representing advertising and PR agencies, media buyers and other professional organizations, keen to optimize the online presence of their companies and clients.

Mohamed Almulla, Executive Director, Dubai Media City, said: “The seminar is in line with our objective to offer a suitable platform for corporate leaders based in the UAE and the wider GCC market to benefit from latest technological trends. We are confident this event will further reinforce Dubai Media City’s mission of launching initiatives that are geared towards nurturing the region’s knowledge economy.”

Husam Jandal, Internet Business Consultant, WSI Internet Consulting, said: “With the highest growth rate of Internet users in the world, the Middle East represents a vast opportunity for the business community to promote their products and services online.

“With more than 90 per cent of all traffic generated on the Internet coming from search engines, it is important for the local business community to identify various ways of utilizing these Internet tools to achieve the desired visibility for their businesses.”

He added a majority of the regional companies are yet to realize the immense benefits that could accrue through the use of the Internet, which can be tapped for generating fruitful business leads and for building brand recognition.

He added: “There is a huge gap between demand for information and the supply of relevant content in the business arena. There are people who are desperately looking for certain products and services but unable to find relevant links because business offerings are not available online, or at least not visible on search engines. As an essential marketing tool for businesses, search engine marketing has become one of the world’s most preferred marketing strategies due to its flexibility, accessibility, accuracy, and cost effectiveness.”

Focusing on the details of regional internet usage, experts who led the seminar found Yahoo, Google and MSN as the most preferred search engines, a trend akin to the Western world. However, recently launched language specific search engines such as ‘Araby’ have become increasingly popular among Internet users in the Arab world, the seminar highlighted.

The workshop also underlined the findings of market studies that the Internet is the best vehicle for addressing the youth segment as a key target audience with more than 65 per cent preferring the Internet as their main source of information, according to a recent study by Maktoob Research, another regional internet market research company.

If I Can Vote: Express Your Opinions & Build Connections

August 13, 2008August 13, 2008 MMM 6 Comments

If I Can Vote is a new service launched from Dubai to give people from all around the world a chance to voice their opinions on elections and causes from around the world, that they’re not necessarily eligible to vote in.

In an ever so interconnected world, the results of an election in one part of the world, a referendum in another, or a policy change somewhere or the other, can have a ripple effect throughout the world. It’s not to say that the whole world should have the right to vote, but it’d at least be interesting to have their voice be heard and their opinion known.

To that extent this simple service hits the nail straight on the head, giving people around the globe the chance to be heard. The current vote that is open for the world to voice its opinion on is of course the US presidential elections, and the choice between Barack Obama and John McCain as the next president of the United States of America.
In fact, recently I’ve been reading many articles on who’d be better for this or that region among the two contenders, and this website is pretty much an effective way to know that.

An interesting choice that was taken by the team behind the service is that the person voting must explain why he chose one side over the other, which should offer even more insight into what the world thinks.

After the US elections are over, they aim to extend it to cover any future elections or causes: elections in India for example, debates about causes like environment and world peace, …etc.

The service also aims to build an online community, focused on enabling opinionated people to connect with like-minded people or others with opposing views; to that effect people can choose to connect with other people around the world depending on their votes and opinions, and also invite their friends and contacts to the service to let their voice be heard as well. More social features are being added to the site to drive feeds from and into major social platforms.

The site shows the percentage of votes that each side got, the number of votes from top voting countries, and also rotates the votes of some random people, helping you find people you can connect to and read their different opinions.

The site is available in English only for the time being, although I think it’d be interesting to enable other languages as well, so as to open it up to more people, and as the interface is pretty simple and light, it shouldn’t even be a big fuss to add major languages.

# If I Can Vote

eMapia Location Based Marketplace Launched

August 9, 2008August 9, 2008 MMM 3 Comments

A couple of days ago at the Swalif Think Day event in Dubai (UAE), a new interesting online service was launched, which is eMapia; brought to us by the same people behind Darrb, the community powered shipping and delivery service, previously reviewed here; eMapia aims to be a usable location based marketplace.

eMapia hopes to make shopping online an easier experience, integrating Google Maps technology to enable sellers (businesses or individuals) to add their items and link them to specific locations on the map, where they are available for sale (shop or person’s home).

It’s very much like the classifieds systems we’ve gotten used to where people post items they have for sale and set their own prices, and others get to contact them if they’re interesting in buying them from them. But eMapia tries another take at it through a new interface concept, focusing more on the location side of things, letting users zoom into specific areas to search for products in those areas or checking out all products being sold in their area.

It’s pretty obvious that the team behind eMapia and Darrb will slowly start building bridges between the two services as it’s clear that they’re a great match; after all, if someone finds something they’re interested in, and they want to buy it, they’ll certainly also want it delivered to them as cheaply as possible too, if the seller is not near enough for them.

The interface is pretty simple and straightforward to use; there’s a big map that users can zoom to different locations with, in search of items available for sale in those areas; and there’s a list of available products on the left that gets refreshed automatically as locations change or as the user zooms in further.

Users can click through from the map or the list of products to view more details about the item and the seller. Seller and buyer rating functionalities haven’t been integrated yet, but they’re obviously really important features that should be integrated soon, just like they are in Darrb.

eMapia offers users the ability to add up to 5 items for free. To be able to add more items, users will have to upgrade to a premium member account, which they will be announcing soon.

# eMapia

Souq.com Stores Proving An E-Commerce Success In The UAE

August 5, 2008August 5, 2008 MMM 10 Comments

Souq.com Stores, a service launched by Souq.com early this year, and that allows businesses and individuals to set up their own exclusive online merchandise stores to showcase and sell products at fixed prices, is proving to be a big success in the e-commerce scene in the UAE, with a number of big-ticket companies, small business owners and individual traders turning to the e-stores to broaden their market reach and achieve instant results.

Businesses and individuals setting up shop on Souq.com Stores stand to benefit from the extensive customer base already present on Souq.com, which is currently the largest online marketplace operating in the UAE, allowing them to market their products to a pre-existing community of consumers and achieve quick turnover with minimal upfront investment.

Souq Stores already features over 70 stores that trade in Arts & Collectibles, Books, Clothing, Games & Gadgets, Jewelry, Mobiles & Accessories, Computers and Consumer Electronics among others. Large companies including Cellucom and RadioShack have signed up to operate their own stores on Souq.com as well.

The Souq Stores feature offers customized branded pages through which sellers can showcase all their listings under their own Souq.com store. Souq.com also offers customized and tailored solutions to businesses for their stores, based on their own specific requirements.

Souq.com members trading on Souq Stores will continue to enjoy free delivery of goods within the UAE and benefit from Souq.com’s varied secure payment and delivery options.

With over 140,000 registered users and over 270,000 unique visitors a month, Souq.com has emerged as the premier online marketplace in the region. It recorded over 8.4 million page views in the month of July 2008.

Souq.com is a subsidiary of Maktoob Group.

# Souq.com Stores