MBC Group recently partnered with CDC Games, a global market leader in online gaming and distribution based in China, to develop and launch an Arabic online gaming web portal which will include a portfolio of massive multi-player online games (MMPOG/MMPORG), in both English and Arabic.
MBC Group aims to reproduce the success of the online multi-player game genre in the Arab world, through launching games that are customized for the region’s audience and that appeal to the numbers of Arab gamers that have been pretty limited in their choices up to now.
Online gaming has become a huge global industry with an estimated value expected to reach $13 – $15 billion by 2012. This progressive trend is clearly what incited MBC Group to develop this venture for the Arab market.
This is yet another online project by MBC Group, that is part of their strong online strategy push recently, which has produced projects such as MBC iMatter, a social networking site for Arab women, and MBC2 Movies In Motion, a video sharing and social networking service; and which Sam Barnett, Chief Operating Officer and General Manager of MBC Group, describes as their “overall strategy of leading the region towards digital and media convergence.”
# More: Zawya