Don’t sell me features!
I want to emphasize the importance of selling benefits, not features. Every business owner, marketing professional, or sales person needs
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Positiveness of uncertainty
It’s common to worry when we think of the future. It is like our brains, for self-protection purposes, are naturally
Continue readingWhat do Bruce Lee, Microsoft and Procter & Gamble have in common?
The topic of today is about brand/product distribution, an often neglected but nevertheless crucial element for the success of your
Continue readingWhat I learned from a taxi driver
The original title of this post was “are you suffering from paralysis-by-analysis” because that’s the topic I am going to
Continue readingIs social media marketing overrated?
There has been a lot of buzz lately about social media marketing (SMM), its impact on business, and the feeling
Continue readingAbjad Hawaz 7o66i Kalamun, lost in the Markup
An Arabic art gallery without some of the best crafted calligraphy holds no value. That’s a fact. Arabic calligraphy &
Continue readingBayt.com’s Communities, Goin’ Social with 4.5m Job Seekers?
Time comes for Web companies to renew themselves n’ get on with new features n’ enhanced strategies to cope up
Continue readingOnline Content Bottlenecks in Arabia are loosening up
Looks like all are meeting at the content crossroads. Telecoms/ISPs providing higher bandwidth & speed, Media/Entertainment companies bringing the content
Continue readingAnaZahra, 32-year-old Zahrat Al Khaleej gone online? Or is it a step in conversion?
Abu Dhabi Media Company(ADMC) is “the” pioneer in the digital publishing space in the Middle East, hands down. New digital
Continue readingAll eyes on you, there’s never been a better time to start-up than now
Governments support, communities, talent, funds, role models & case studies, cutting edge software n’ tools, and soon, better broadband &
Continue readingFear of Sharing Data, an obstacle to integrated start-ups
In the world of Mashed-up data where we get around platforms and devices seamlessly and access data from everywhere do
Continue readingRevisiting Arabic Social Bookmarking And Content Discovery
A bit over two years ago, I wrote a post about the Arab social bookmarking services out there, listing the
Continue readingArabize, slap an Arabic funky name on it n’ you got yourself a new startup
So if you skipped the class where your math teacher introduced Equivalence, you haven’t missed much. You can easily learn
Continue readingWhat Makes Entrepreneurs Entrepreneurial?
About a year ago, I came across a really interesting study by Saras D. Sarasvathy from University of Washington’s School
Continue readingThe First, The Best, The Only…
There is a certain mindset that a number of businesses still have and marketing people seem to continue to base
Continue readingChallenges To Web 2.0 In The Arab World
This guest blog is by Mohamed Nanabhay , Head of New Media at the AlJazeera Network based in Doha, Qatar.
Continue readingWhy I Don’t Trust Arab Online Services
This guest blog is by Qwaider of Memories Documented. I just can’t get my self to trust the Arab online
Continue readingThe Importance Of Having An API For Arab Startups
Over the past few years, one of the really important trends and directions we’ve been seeing with online services is
Continue readingAnalysis: Dwwen Blog Aggregator Almost Shut Down
A few days ago, Arab blog aggregator service Dwwen announced they would be shutting down on June 15th this year
Continue readingBusiness Plan Or No Business Plan?
As I scour the internet going through bunches of articles and blog posts, and as I read more and more
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