Don’t sell me features!
I want to emphasize the importance of selling benefits, not features. Every business owner, marketing professional, or sales person needs
Continue readingAuthor: nagi
Positiveness of uncertainty
It’s common to worry when we think of the future. It is like our brains, for self-protection purposes, are naturally
Continue readingWhat do Bruce Lee, Microsoft and Procter & Gamble have in common?
The topic of today is about brand/product distribution, an often neglected but nevertheless crucial element for the success of your
Continue readingWhat I learned from a taxi driver
The original title of this post was “are you suffering from paralysis-by-analysis” because that’s the topic I am going to
Continue readingIs social media marketing overrated?
There has been a lot of buzz lately about social media marketing (SMM), its impact on business, and the feeling
Continue readingWhat I learnt from Sylvester Stallone
There’s more depth to Sylvester Stallone’s story than what the movies that he starred in would let you think. Sly
Continue readingGet off your chair and start selling!
Whether you started your business because you have a particular skill, a certain passion or out of frustration from your
Continue readingProtect your revenue base with the long tail strategy
In short and simple terms, the long tail strategy consists of selling a huge number of items in relatively small
Continue readingThe importance of laser beam focus
I can’t stress enough the importance of business focus. Lack of focus can literally make or break your business, especially as
Continue readingWhat is your exit strategy?
As a startup founder of www.loomni.com, I wonder what are the possible exits for my company in the future? It’s
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