Don’t sell me features!
I want to emphasize the importance of selling benefits, not features. Every business owner, marketing professional, or sales person needs
Continue readingI want to emphasize the importance of selling benefits, not features. Every business owner, marketing professional, or sales person needs
Continue readingIt’s common to worry when we think of the future. It is like our brains, for self-protection purposes, are naturally
Continue readingThe topic of today is about brand/product distribution, an often neglected but nevertheless crucial element for the success of your
Continue readingThe original title of this post was “are you suffering from paralysis-by-analysis” because that’s the topic I am going to
Continue readingThere has been a lot of buzz lately about social media marketing (SMM), its impact on business, and the feeling
Continue readingThere’s more depth to Sylvester Stallone’s story than what the movies that he starred in would let you think. Sly
Continue readingWhether you started your business because you have a particular skill, a certain passion or out of frustration from your
Continue readingIn short and simple terms, the long tail strategy consists of selling a huge number of items in relatively small
Continue readingI can’t stress enough the importance of business focus. Lack of focus can literally make or break your business, especially as
Continue readingAs a startup founder of www.loomni.com, I wonder what are the possible exits for my company in the future? It’s
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