Google Launches Arabic Transliteration Tool, Takes On Yamli

Google Ta3reebGoogle recently launched a new Arabic transliteration tool, that allows users to use their Latin keyboards to type in Arabic text. This move puts them in direct competition with Yamli, a small startup that has proven very popular and generated great feedback; simulating a modern day tech reenactment of David vs. Goliath.

This isn’t the first time Google works on transliteration; they actually launched transliteration services from English to various Indian languages like Hindi, Kannada, Malayalam, Tamil, and Telugu on Blogger and through Google Talk bots over the past year. 

Now with Google’s push in the Arab world, they’ve gone on and launched ‘Google Ta3reeb’ (Google Arabization). The new tool was one of the services visible at the Google booth at Gitex Technology Week in Dubai.

From my initial usage of the tool, and comparing it to Yamli; Yamli stills seems to maintain the advantage, by being faster and offering more relevant transliterations and word suggestions. But I expect the Google tool will get better with time, as more people use it, and its inner workings optimised.

Google Ta3reeb screenshot

According to an anonymous tip that was picked up by TechCrunch, actually searching for ‘Yamli’ or ‘Yamli.com’ on Google’s Arabic versions like (Google.ae or Google.com.sa), users get a search results page that prominently displays ads for Google’s competing service alongside the search results, which suggests that Google is using Yamli’s name to target ads for their new service.

I’ve contacted both Yamli and Google for their comments on this story and should be following up with their responses pretty soon.

Update 1: Google has gone on and retracted the above mentioned ads.

Update 2: Responding to my enquiry about the story, Yamli co-founder Habib Haddad said “We are happy to see Google serving the Arabic web and we welcome healthy competition. Our primary focus as a young Arabic startup is and will remain on innovations for the Arabic user for whom we think we can continue to make significant contributions.”