Operator-billed service revenues across the Africa & Middle East region are expected to rise to more than $107 billion in 2013, according to a new report from Juniper Research.
The report found that growth would be driven by mobile data services, fueled by the greater availability and wider variety of rich-media content coupled with lower browsing costs.
However, it noted that regional operator-billed voice revenues were likely to peak in 2011 and would subsequently fall away due to increasingly competitive pricing in that sector.
Other findings from the Juniper Research report include:
- The Middle East/Africa mobile user base is to grow at an average annual rate of 10.5% between 2008 and 2013.
- Mobile data services are expected to contribute 24% of operator-billed service revenues in 2013, against just 9% in 2008.
- Saudi Arabia will provide the largest share of cumulative regional revenues over the forecast period, followed by Nigeria.
The detailed report provides in-depth coverage and forecasts for six key Africa & Middle East markets (Egypt, Israel, Nigeria, Saudi Arabia, South Africa and the United Arab Emirates) as well as for the region as a whole. It also includes regional overviews for key revenue drivers including mobile advertising, mobile entertainment services, mobile financial services and mobile ticketing.
Whitepapers and further details of the study ‘Mobile Africa & Middle East: Opportunities, Markets & Forecasts 2008-2013’ can be freely downloaded from Juniper Research.
If anything, I think these numbers show the potential the mobile data services market in the Middle East and Africa holds, and that it could be a very lucrative market for startups in the region, who can use the growth in this sector to fuel their own business growth.
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