One of the very good books I recommend for entrepreneurs aiming to launch the next big product or service, is Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services by Guy Kawasaki in collaboration with previous coauthor Michele Moreno.
Guy Kawasaki was former chief evangelist at Apple Computer, is currently Managing Director of Venture Capital firm Garage Technology Ventures and founder of Alltop.com;
This was the first book I read by Guy Kawasaki, and I truly enjoyed it; His writing style is really light and entertaining; yet precise, clear and straight to the point.
The book is divided into three parts, whose titles alone show the book’s style and tone:
1. Create Like a God: This part discusses the way that radical new products and services must really be found, thought of, developed and updated.
2. Command Like a King: This one explains what kind of leaders are truly necessary in order for such revolutionary products and developments to succeed, the best way to market them and how to avoid the usual big mistakes.
3. Work Like a Slave: This last part focuses on the kind of commitment that is actually required to beat the odds and change the world, and how clients should be dealth with and treated.
A concluding section presents a bunch of entertaining and inspirational quotes on topics like technology, transportation, politics, entertainment, and medicine that illustrate how even some of history’s most successful ideas and people have prevailed despite the scoffing of naysayers.
This book is a very interesting read that I recommend for everyone looking to create a new product or service; it really provides a bunch of very useful advice and tips and gives you pointers on how you should go about it all.
i’ve read the book and i also recommend it. very inspiring.
the point that really stuck in my mind is: Don’t worry, be crappy! which he indicates that if you have a very good idea, don’t worry about being perfect in everything from the first day, people will still like and use your product and won’t worry about the small bugs that might be available at the start.
good choice.
i’ve read the book and i also recommend it. very inspiring.
the point that really stuck in my mind is: Don’t worry, be crappy! which he indicates that if you have a very good idea, don’t worry about being perfect in everything from the first day, people will still like and use your product and won’t worry about the small bugs that might be available at the start.
good choice.