Saudi media giant MBC Group have made a new online move, this time aimed at Arab women, in the form of a new social networking site for Arab women, called iMatter, that was just launched a couple of days ago.
iMatter invites Arab women to join an online community tailored to their needs and that takes their specific cultural needs into consideration.
Like all the other social networking sites out there, you get to search for and befriend other users, join specific groups and events, post photos, vote on polls and discuss different topics in the forum section.
There is also an internal mail system built into the service, as well as a personal blog/journal feature.
The site isn’t just a social networking site though, as it also aims at empowering Arab women through their iMatter Achievements Awards program, in which women get to submit their entries on or more of four separate award categories: Art Matters (Pieces of art, poems, …), Community Matters (Outline of how to make a difference in community), New Media Matters (Ideas on how to maximize benefit of new media) and Entrepreneurial Matters (Business plan); and then get the chance to win prizes that could change their lives.
All entries should be themed around “Culture” or “Education”, or a collaboration of both.
An online magazine featuring articles on women-related issues is also part of the service.
The site was designed and built for MBC by UK agency Leftfield Digital.
Along with previously reviewed Twffaha, this new service signals a push from Arab businesses and entrepreneurs towards women-oriented services, in an attempt to empower Arab women, and help them reach their full potentials in community.
Both are great initiatives, and hopefully we’ll see more soon.
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